Madison Beer’s Friendship With Justin Bieber & Hailey Bieber Explained

Madison Beer recently opened up about her longtime friendship with Justin and Hailey Bieber. Her comments, alongside reflections on early career struggles and personal trauma, have renewed public interest in her journey.
Here’s what Beer revealed about her bond with the Biebers and her experiences in the industry.
Madison Beer talks about her friendship with Justin and Hailey Bieber
Madison Beer discussed her relationship with singer Justin Bieber and his wife, Hailey Bieber, during a Cosmopolitan digital cover story published on April 28, 2025.
“I love [Justin] and Hailey [Bieber] very much. I was with them recently and we were like, ‘How special that we’ve known each other for so long,’” the 26-year-old singer stated. “I’ve known Hailey since I was 10, and I’ve known Justin since I was 12. We’re still in each other’s lives and now they’re married with a baby,” Beer added.
Beer first met Justin Bieber after he discovered her in 2012 singing a cover of Etta James’ “At Last.” She later signed with his then-manager Scooter Braun. Elsewhere in the interview, Beer discussed parting ways with her original team. “Literally the same day my manager dropped me, my lawyer dropped me, and my label dropped me. Everything in my life went away within 12 hours,” Beer recalled, adding, “I was 16 and my label was like, ‘Good luck.’”
Further, she spoke about facing inappropriate discussions at a young age. “There was a conversation around me when I was 14, I remember people being like, ‘She’s too sexy’ and ‘We can’t sell the sex because she’s so young, so we’d have to wait,’” she said. “This was a real conversation, grown men talking about how I was too sexy. I was 14.”
Regarding the label’s treatment, Beer stated, “I went from being kissed on the forehead like, ‘You’re family to us—come to our house for Thanksgiving,’ and ‘We all love you, you’re going to be the female Justin Bieber, give it a year’ to being dropped on my head.” (via People)
Beer reflected, “They didn’t care about me anymore. Maybe they shouldn’t have signed a 12-year-old without thinking of the consequences of what that was going to do.”