Assassin’s Creed Shadows’ success shows that the threat of negative campaigns is overblown

*Here’s a fun one… Assassin’s Creed: Shadows has been the best-selling video game in the US for each of its first 3 weeks in market, according to Circana’s Retail Tracking Service (dollar sales, latest data through April 5th).

Currently ranks #2 year-to-date trailing only Monster Hunter: Wilds.”